Q/S designed by: Top photographer Ellen von Unwerth presents first campaign of the new urban casual-brand

Rottendorf, 04. 08. 2016

Q/S designed by will be launching its first campaign as an independent label for fall/winter 2016 on 4 August 2016. None other than the renowned fashion photographer Ellen von Unwerth stages a group of friends in between clubs and backyard parties and presents the models authentically and cool in Berlin.

We are young. We are bold. We are fashion. Q/S designed by offers casual, cool looks in contemporary shapes. The collection was reinterpreted and further developed for the relaunch. The styles are uncomplicated and easy to combine.

“Iconic styles need an iconic photographer – which we found in Ellen von Unwerth for our shoot in Berlin“, says Susanne Schwenger, Managing Director Product & Marketing at s.Oliver. “We are happy that we were able to engage Ellen for the first brand appearance of Q/S designed by. She managed it to show our vision of the new brand perfectly: cool, progressive, urban. With her unmistakeable photographic style, Ellen has implemented authentic snapshots full of modern attitude.”

The models Bella Olemann, Gara Arias, Djorde Culafic, Alewya Demisse and William Los are presenting young, urban styles for hip parties or a relaxed hang out with friends. For the shoot individual and special types of models were deliberately consciously chosen, since they are supposed to embody and reflect the spirit of the brand authentically.

From August 2016, the new campaign motifs will be used internationally in a media mix – in a digital media campaign with focus on social media (facebook, instagram, youtube, Spotify), online at www.qs-designedby.com, in the fashion magazine and at the POS.

Photographer: Ellen von Unwerth, Stylist: Christian Stemmler, Hair & Make-Up: Jochen Pahs
Creative Director/Marketing Q/S desigend by: Sandro Schramm, Ronald Kloiber, Teresa Pfeifroth

Before the brand was relaunched, Q/S designed by was positioned as s.Oliver DENIM under the s.Oliver umbrella brand, and from August 2016 will now be presented separately in the brand portfolio of the s.Oliver GROUP along with s.Oliver, comma, LIEBESKIND BERLIN and TRIANGLE.
The basic idea behind the brand Q/S designed by is the cooperation with changing internationally brand ambassadors and brands: we love partnerships! The first highlight of the new brand alignment is the cooperation with world star and DJ Robin Schulz in March 2017.

For further information on Q/S designed by please visit www.qs-designedby.com