#StopHateForProfit: s.Oliver suspends advertising on Facebook and Instagram

Rottendorf, 03. 07. 2020

In recent months, the already noticeably tense atmosphere on Facebook has once again intensified considerably. The strong presence of hate comments against various population groups and the widespread distribution of fake news contradicts the open-minded and inclusive attitude of the s.Oliver Group. Equal rights and respectful cooperation are central values of our company and indispensable for a modern society. Therefore, we are suspending the advertising of our s.Oliver and comma brands on Facebook and Instagram in July. We use the break to experiment with new formats and to further develop our social media activities.


s.Oliver Group was established by Bernd Freier in 1969. In just a few decades, it grew into one of Europe's leading fashion companies, celebrating its 50th anniversary in 2019. The company employs around 6,100 people internationally. Besides the brands s.Oliver, comma, Q/S and Liebeskind Berlin, the company's portfolio also includes TRIANGLE.


If you have any questions, please contact:

Verena Väth

Teamlead Corporate Communications

Phone: +49 (0) 93 02 / 309 - 9557