From a boutique to one of the largest fashion and lifestyle companies in Europe
Gernot Lenz becomes new CEO of the s.Oliver Group
s.Oliver launches the first „See-Now-Buy-Now“-Collection
The s.Oliver Group will be converted into a multi-brand group with holding structure. s.Oliver RED LABEL and s.Oliver BLACK LABEL will be combined in a complementary brand - Q/S designed by, TRIANGLE, comma, comma casual identity and LIEBESKIND BERLIN complete the strategic brand portfolio
- The brand TRIANGLE becomes independent
s.Oliver enters the market in Canada
The first comma stores open in Benelux and Croatia
- s.Oliver Group joins the LIEBESKIND BERLIN brand
- s.Oliver enters the market in Indonesia, Finland and Sweden
- The first comma stores open in Slovenia
- comma launches the “comma casual identity” brand and opens a flagship store in Würzburg
- Hungary becomes s.Oliver’s eighth core market with its own sales company
- s.Oliver establishes joint-ventures in Slovenia and Croatia
Poland, the Czech Republic and Slovakia join Austria, Switzerland and Benelux as core markets with their own sales organisations
s.Oliver enters the markets in France and India
s.Oliver enters the markets in Italy, Kazakhstan and Poland
s.Oliver starts the online shop www.soliver.de
s.Oliver acquires the foreign markets Austria, Switzerland and Benelux as its own subsidiaries
The LIEBESKIND BERLIN brand is established as a retailer with a multi-brand portfolio
Bernd Freier acquires the comma brand rights
s.Oliver starts the retail expansion
s.Oliver changes to twelve collections a year
s.Oliver launches the s.Oliver WOMEN brand
s.Oliver launches the s.Oliver MEN brand
s.Oliver launches the brand QS
The first s.Oliver retail store opens in Würzburg
The Sir Oliver brand is renamed s.Oliver (casual men and women)
Sir Oliver introduces a women's line
In Dusseldorf, comma is established as a premium brand focusing on modern business styles
Bernd Freier opens the first “Sir Oliver” retail outlet on Herrnstrasse in Würzburg (25 m)