Company
History

From a boutique to one of the largest fashion and lifestyle companies in Europe

The s.Oliver Group will be converted into a multi-brand group with holding structure. s.Oliver RED LABEL and s.Oliver BLACK LABEL will be combined in a complementary brand - Q/S designed by, TRIANGLE, comma, comma casual identity and LIEBESKIND BERLIN complete the strategic brand portfolio

2016
  • Armin Fichtel becomes new CEO of the s.Oliver Group
  • The brand TRIANGLE becomes independent
2015

s.Oliver enters the market in Canada

2013

The first comma stores open in Benelux and Croatia

2012
  • s.Oliver Group joins the LIEBESKIND BERLIN brand
  • s.Oliver enters the market in Indonesia, Finland and Sweden
  • The first comma stores open in Slovenia
2011
  • comma launches the “comma casual identity” brand and opens a flagship store in Würzburg
  • Hungary becomes s.Oliver’s eighth core market with its own sales company
  • s.Oliver establishes joint-ventures in Slovenia and Croatia
2010

Poland, the Czech Republic and Slovakia join Austria, Switzerland and Benelux as core markets with their own sales organisations

2009

s.Oliver enters the markets in France and India

2007

s.Oliver enters the markets in Italy, Kazakhstan and Poland

2006

s.Oliver starts the online shop www.soliver.de

2004

s.Oliver acquires the foreign markets Austria, Switzerland and Benelux as its own subsidiaries

2003

The LIEBESKIND BERLIN brand is established as a retailer with a multi-brand portfolio

2002

Bernd Freier acquires the comma brand rights

2001

s.Oliver starts the retail expansion

1999

s.Oliver changes to twelve collections a year

1997

s.Oliver launches the s.Oliver WOMEN brand

1996

s.Oliver launches the s.Oliver MEN brand

1995

s.Oliver launches the brand QS

1994

The first s.Oliver retail store opens in Würzburg

1985

The Sir Oliver brand is renamed s.Oliver (casual men and women)

1978

Sir Oliver introduces a women's line

1975

In Dusseldorf, comma is established as a premium brand focusing on modern business styles

1973

Bernd Freier opens the first “Sir Oliver” retail outlet on Herrnstrasse in Würzburg (25 m)

1969