From a boutique to one of the largest fashion and lifestyle companies in Europe
s.Oliver - Fashion for Life
The fashion and lifestyle brand s.Oliver will present itself in a new light from April 2021 and launch into the future. As part of the relaunch, a new logo and a 360° brand campaign with the claim "Looks that tell your story" will be implemented.
50 YEARS WORN BY GENERATIONS
That is why we always give our best at work and in dealing with our colleagues and customers. We want to inspire our customers every day with new and great products, passion for trends, attention to detail and a convincing price-performance ratio.
The s.Oliver Group becomes a partner of the Retailtech Hub
Wladimir Klitschko is the official testimonial of s.Oliver BLACK LABEL incl. a national TV campaign
s.Oliver launches the first „See-Now-Buy-Now“-Collection
Launch of Q / S designed by with the international brand ambassador Robin Schulz
The s.Oliver Group will be converted into a multi-brand group with holding structure. s.Oliver and s.Oliver BLACK LABEL will be combined in a complementary brand - Q/S designed by, comma, comma casual identity and LIEBESKIND BERLIN complete the strategic brand portfolio
s.Oliver enters the market in Canada
The first comma stores open in Benelux and Croatia
- s.Oliver Group joins the LIEBESKIND BERLIN brand
- s.Oliver enters the market in Indonesia, Finland and Sweden
- The first comma stores open in Slovenia
- comma launches the “comma casual identity” brand and opens a flagship store in Würzburg
- Hungary becomes s.Oliver’s eighth core market with its own sales company
- s.Oliver establishes joint-ventures in Slovenia and Croatia
s.Oliver unveils new headquarters in Rottendorf
Poland, the Czech Republic and Slovakia join Austria, Switzerland and Benelux as core markets with their own sales organisations
s.Oliver enters the markets in France and India
s.Oliver enters the markets in Italy, Kazakhstan and Poland
s.Oliver starts the online shop www.soliver.de
s.Oliver acquires the foreign markets Austria, Switzerland and Benelux as its own subsidiaries
The LIEBESKIND BERLIN brand is established as a retailer with a multi-brand portfolio
Bernd Freier acquires the comma brand rights
s.Oliver starts the retail expansion
s.Oliver changes to twelve collections a year
s.Oliver launches the s.Oliver WOMEN brand
s.Oliver launches the s.Oliver MEN brand
s.Oliver launches the brand QS
The first s.Oliver retail store opens in Würzburg
The Sir Oliver brand is renamed s.Oliver (casual men and women)
Sir Oliver introduces a women's line
In Dusseldorf, comma is established as a premium brand focusing on modern business styles
Bernd Freier opens the first “Sir Oliver” retail outlet on Herrnstrasse in Würzburg (25 m)