Creative & Strategic

Everything starts with a creative idea, a design, or a fabric sample. Added to this are strategic analysis, evaluating important key figures, and customer feedback. But what would be the best course of action if the materials are not available in the production facilities, or the finish and quality do not meet our customers’ expectations? To ensure the entire product development chain and all creative processes work hand in hand, we need the help of our colleagues in Product Development, with their wide range of different priorities and specialisms. They all come together to work towards a common goal: bringing our brands to life. A clear creative signature, innovation, and first-class quality are just as important to us as sustainability or harnessing the latest trends and developments.

Here we introduce our various teams that make up our Product Development department and allow colleagues from the individual areas to tell their story.