Moving Forward Together: A New Launch for the S.OLIVER GROUP

The aim was to strengthen the group’s image – and thus also to convey a new self-image.

The S.OLIVER GROUP comprises established, entrepreneurially managed brands. At the same time, as a group of companies, they combine forces and tap synergies. This attitude will also be conveyed by the new group image. For the first time, the group is being given a stand-alone design that provides a neutral platform for all of its brands. In this way, it is clearly differentiated from the design of the founding brand s.Oliver, which was very influential over the appearance of the entire group in the past.

The new word mark, set in anthracite and bold, focuses on the strength of the group, from which the employees as well as the brands within the network benefit. It is clear, self-confident, and can be displayed well in all media and channels.

The simple and high-quality website design was created using the primary colors anthracite, shades of gray, and warm taupe, giving visitors to the site insights into the group with inspiring images and documentary photos as well as descriptive texts. The secondary colors from the color families blue, green and orange were inspired by the company values of responsibility, trust, and strength.

The cornerstone of the stories on the website are the corporate values and the shared passion that connects employees across all brands and functions: creating responsible fashion for people with character in order to accompany and strengthen their personal lifestyles.

The careers area conveys the positive and open attitude of the S.OLIVER GROUP, which shapes the corporate culture and the way we interact with each other. The focus is on the countless benefits and career opportunities which this multi-brand group offers its employees to enable their individual development. At the same time, the slogan “Create! Don’t hesitate.” highlights the call to employees not only to actively shape their own future, but also that of the entire company.

Taking responsibility not only for our employees but also for the entire value chain is a central component of our corporate philosophy. With an integrated sustainability program based around the topics of supply chain, environmental protection, and product innovations, as well as strong partnerships, the company is actively contributing towards shaping the sustainable development of the fashion world. The sustainability area of the website, which is being successively expanded, makes this development transparent. In doing so, the company value of “responsibility” forms communicative parentheses around sustainability activities at the group level.

The news section also contains press releases and other insights into current topics and fashion company projects.

Art Direction: Ellen Göbel Visual Communications Implementation: DeepBlue Networks Photographers: Oliver Helbig (Documentary), Rainer Hosch (Portraits), Tonmoy Jaber (Supply Chain)