QS takes off - online, offline, community first
At the end of April, the QS brand will reach several key milestones on its path to an independent, digital and community-driven future.
Würzburg, April 2025 – At the end of April, the QS brand will reach several key milestones on its path to an independent, digital and community-driven future: With the opening of its first flagship store in Würzburg, the launch of its new online shop at www.thisisqs.com and its first joint drop with brand ambassador Vanessa Mai, QS is underlining its approach – accessible, diverse and at the heart of the community.
The new QS flagship store will open on 3 May 2025 in a central location in Würzburg, covering around 120 square metres – including a special pre-opening event with Vanessa Mai on the evening before. The store not only offers a carefully curated insight into the current collections, but will also become a lively meeting place for the QS community. A place for exchange, expression – and genuine closeness to the brand.
At the same time, the new QS online shop will go live – the digital counterpart to the store, which focuses on one thing in particular: the community. Users can upload and share their own outfits and looks there. The resulting feed reflects the diversity of the community in real time – and shows QS as it is worn and lived in everyday life: individual, inspiring, multifaceted.
‘QS is more than a fashion brand – we see ourselves as a platform for people who want to show their style and attitude,’ says Benjamin Isenheim, Brand Director at QS. ‘The new store, the online shop and our community activations create places where exactly that becomes visible – both analogue and digital. It's not just about products, but about identity, exchange and belonging.’
‘QS is not just a brand with a community – QS is the connecting element between diverse communities, interests and forms of expression. That is precisely where our potential lies.’
A real highlight at the start is the first joint drop with Vanessa Mai. The exclusive capsule collection, created in close collaboration with the artist, represents her style, her attitude and her freedom – and above all, fashion that is fun. The drop will be available from 3 May both in the new store and at www.thisisqs.com.
The artist on her collaboration with QS: "For me, fashion is an expression of personality – and that's exactly what my first drop is all about. A mix of cool vibes, strong looks and lots of personality. The styles suit every mood – and above all, they suit me. I am very impressed with the quality of the pieces and am particularly pleased that we were able to integrate the styles into my new music video for “Sorry Sorry”, which the “Maiteam” and everyone who likes them can now shop for."
QS stands for a new generation of fashion: curious, approachable, diverse – with a joyful expression and a clear focus on community. With the opening of its flagship store in Würzburg, the launch of its online shop and its collaboration with Vanessa Mai, the brand is laying a strong foundation for its next step as an independent lifestyle brand for people and communities.
QS
We love variety, freedom and are always curious. And that's exactly what you see in our looks. QS stands for fashion in which you can celebrate real life - without any fashion stress. Free yourself from tight jeans and unrealistic beauty ideals. Wear what you feel like wearing. We like to change direction and are in the mood for individual looks, urban fashion and casual cuts.
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