COPENHAGEN STUDIOS takes over lala Berlin: s.Oliver Group expands premium segment
The brand portfolio of the S.OLIVER GROUP continues to grow: lala Berlin has recently been incorporated into lala Forever GmbH as a 100 subsidiary of Copenhagen Studios GmbH and is thus part of the and is thus part of the group of companies.
Founded in 2004 as a knitwear label, the lifestyle brand lala Berlin today stands for the cultural diversity of Berlin and its founder Leyla. Lala Berlin is an established name in the premium segment of women's wear and accessories.
Jürgen Otto, CEO S.OLIVER GROUP: "We are consistently gearing our group of companies towards the future. An important building block for the long-term success of the company is the strategic expansion of our brand portfolio. With lala Berlin, we are rounding off our offering in the premium segment, which is characterized by a high standard of design and international relevance."
So far, the leather specialists COPENHAGEN STUDIOS with footwear and the Berlin bag brand LIEBESKIND BERLIN are represented there.
Johannes Rellecke, Managing Director of Copenhagen Studios: "We are convinced by the lala Berlin brand. Our collaboration under the lala Berlin X Copenhagen Studios label in the summer has shown that the brand is characterized by a high degree of desirability and charisma. At the same time, it fits very well into the Copenhagen universe in terms of positioning, price, target groups and partner set-up."
Even though the brand will be closely linked to the structures of Copenhagen Studios, founder Leyla Piedayesh will remain on board as Creative Director. "I have managed to find the best possible strategist on the market for the future of lala Berlin. I will remain on board as creative director and can therefore maintain the soul and authenticity of the last few years," she says.
COPENHAGEN STUDIOS
