Henry Samuel Becomes the New Brand Face of s.Oliver Men
s.Oliver Men is kicking off 2027 with a new face: Henry Samuel is set to become the brand’s new face.
This collaboration also forges a special bond: whilst Heidi Klum is already the face of s.Oliver, her son Henry is now also joining the s.Oliver Family and will represent the brand’s menswear range from 2027 onwards.
Having grown up in an international, creative environment, Henry has already enjoyed success in the fashion world and is increasingly developing his own individual style. He combines a modern, confident charisma with a natural, laid-back style. This is exactly what suits s.Oliver Men. The brand stands for uncomplicated, casual looks that accompany men in their everyday lives and leave room for individuality.
With Henry as its new brand ambassador, s.Oliver Men is focusing on fresh, eye-catching brand communication and specifically targeting a new generation.
“Henry impresses with his naturalness, his strong presence and his individual style. Heembodies a young generation that approaches fashion with confidence and ease. This makes him a perfect fitfor s.Oliver Men and for the direction in which we want to develop the brand. We are very much looking forward toworking with him,” says Johannes Rellecke, Co-CEO of the S.OLIVER GROUP.
Henry Samuel is also looking forward to the collaboration: “For me, fashion is aboutfeeling comfortable and finding your own style. I like straightforward looks that stillshow personality. That’s why I’m really looking forward to bringing new ideas to lifetogether with s.Oliver Men.”
With Henry Samuel, s.Oliver Men is sending a clear signal for the future: a new generation, a fresh take on fashion and a style that is authentic, self-assured and, above all, casual.
