Breuninger hosted an exclusive launch event for the new s.Oliver campaign, "Casual Since Forever", at its flagship store in Stuttgart. The highlight of the evening was s.Oliver’s brand ambassador and supermodel Heidi Klum, who presented the new campaign in person at the event.

A particular highlight: presenter Frauke Ludowig met Heidi Klum for a one-to-one chat on the stage in the centre of the Karlspassage at the Breuninger store in Stuttgart. Together, they offered insights into the campaign and spoke about fashion, personality and what "Casual Since Forever" meant to Heidi Klum and s.Oliver.

Stuttgart, 15 September 2026

On Tuesday evening, the Breuninger flagship store in Stuttgart became the setting for a special fashion moment: supermodel and s.Oliver brand ambassador Heidi Klum was a special guest at the launch event for the new s.Oliver campaign "Casual Since Forever".

Breuninger, a long-standing partner of s.Oliver, thus created a space dedicated to what the company has stood for over the past 145 years – a culture of hospitality that goes beyond traditional shopping. In the Karlspassage of the
Stuttgart store, the new s.Oliver collection was not only showcased in the campaign film, but could also be experienced through direct interaction with guests: to touch, to engage in conversation, to discover.

The campaign: “Casual Since Forever”

In “Casual Since Forever”, s.Oliver told a story of change and of what endures – Heidi Klum met her younger self from the 1990s. The campaign showed that whilst trends came and went, true personality remained. It was precisely this balance between authenticity and contemporary relevance that Breuninger also embodied as curator – a company that has continually evolved whilst remaining true to its mission: to offer people something special, to inspire them and to make them feel welcome.

With an exclusive pop-up featuring the limited-edition Vintage Capsule Collection, Breuninger brought the campaign concept straight into the store – an invitation to customers to discover the look for themselves and explore their own personal connection to casual fashion. Breuninger also offered a very special experience in the form of an exclusive meet-and-greet with Heidi Klum: customers had the opportunity to secure a ticket for the event in advance. Fans without a ticket were also able to follow the campaign presentation and talk from the upper floors of Breuninger in the Karlspassage dome.

“For me, this evening beautifully illustrated what sets us apart as Breuninger: we didn’t just bring fashion to Stuttgart – we created experiences that brought people together,” explained Joachim Aisenbrey, Managing Director of Breuninger Stuttgart. “Being able to welcome a personality such as Heidi Klum, together with our long-standing partner s.Oliver, to our store was also a special moment for us, one that demonstrated: Breuninger is the place where fashion is lived – authentically, approachably, inspiringly.”