Supermodel Heidi Klum is the new brand face of s.Oliver – Brand & Product First in Rottendorf
s.Oliver is sending a clear signal about the brand’s future: Heidi Klum will become the new face of the brand.
s.Oliver is sending a clear signal about the brand’s future: Heidi Klum will become the new face of the brand. This decision represents more than just a high-profile collaboration – it underlines the ambition to further develop s.Oliver as a consistently 100% casual brand and to position it with even greater visibility on the international stage.
With supermodel, businesswoman and entrepreneur Heidi Klum, s.Oliver is gaining one of the best-known figures in the international fashion and media world. She combines global charisma with high recognisability, has enormous media and digital reach, and stands for a strong visual presence.
A strategic move to boost relevance and desirability
The partnership forms part of a clear strategic evolution for s.Oliver – Brand & Product First. The aim is to strengthen the brand’s relevance and desirability and to expand its presence both nationally and internationally – without losing sight of the brand’s core values.
As a 100% casual brand, s.Oliver stands for fashion that works in real life: uncomplicated, authentic and close to people. Heidi Klum brings this ethos into new contexts and reaches target groups far beyond traditional fashion communities. She takes s.Oliver to where attention is focused today – and at the same time anchors the brand in a modern, cultural environment.
A joint step into the future
“With Heidi Klum as our brand ambassador, we are opening a new chapter for s.Oliver. Heidi is a strong personality with international appeal, a clear stance and high relevance – and thus an ideal ambassador for our brand. This partnership is not a short-term publicity stunt, but a consistent strategic step forward. Together, we are further positioning s.Oliver as a 100% casual brand: modern, approachable and internationally visible.” Co-CEO Johannes Rellecke.
“Fashion isn’t just important to me on the catwalk. I always want to look good – whether it’s chic or casual! That’s why I also want to wear outfits in my private life that feel good and are authentic. s.Oliver has been with me since I was a teenager and is the perfect match for me,” says Heidi Klum.
The collaboration is initially set to run for two years and is designed as a comprehensive 360° partnership. At the heart of the collaboration is a comprehensive hero brand campaign that translates s.Oliver’s refined brand vision into powerful imagery and clear messages – emotional, clear and consistent, with the aim of strengthening s.Oliver in the long term. To coincide with the campaign launch, s.Oliver is presenting a limited-edition vintage capsule collection that reinterprets iconic styles and gives the brand’s DNA a contemporary twist.
s.Oliver
s.Oliver is the brand for her, him and you. Or as we like to say: everyday people. We stand for fashion that combines versatility and attention to detail in our collections. What drives us? A high demand for quality and the durability of our products as well as our social responsibility. We set new and forward-looking trends in the fashion world. Our designs appeal to discerning, self-confident and stylish people who go their own way. And we are there - for their big and small moments.
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