With the grand opening of the S.OLIVER GROUP Campus in Rottendorf, the S.OLIVER GROUP is sending another clear signal in its strategic brand and growth development. The newly opened site forms the heart of the s.Oliver, comma, QS, Liebeskind Berlin, Copenhagen Studios and lala BERLIN brands.
Under the motto ‘New Area, New Era’, a place is being created that consistently brings the House of Brands concept to life: modern, connected and close to the needs of customers, partners and retailers.

Campus opening as a major event with 600 guests

The campus opening was celebrated with an impressive event: around 600 guests, including numerous
retail partners, media representatives, and companions, came together to witness this major next step for the
group of companies. The evening offered guests a varied program that, in addition to the official
opening, also provided strategic insights into the brand, product, and sales world of the S.OLIVER GROUP.

The program focused on the welcome by Felicitas Gutjahr, brand and product insights from Johannes Rellecke,
and division heads Anita Beckmann and Britta Doppelfeld. The AI keynote by
Andreas Brunsch from Jung von Matt provided forward-looking impetus, complemented by current sales updates from Mathias Eckert and Linus Holzmann, before founder and owner Bernd Freier gave an inspiring speech.

Culinary highlights in line with the brand DNA, eye-catching brand activations, the latest collections, and an
atmospheric transition into the evening rounded off the experience. The star guest of the evening was international artist Nico Santos, who provided musical accompaniment for the opening and created an emotional highlight.

A place for brand worlds, encounters, and innovation

The new campus combines inspiration, brand identity, and experience in a holistic concept. As a platform for exchange, product worlds, and staging, it creates space for new impulses, creativity, and contemporary brand presentation. High-quality materials such as light wood, natural stone elements, and selected marble presentation areas characterize the interior design and underline the modern yet inviting character.

Covering an area of 1,560 m², the location offers space for presentation, consultation, and collaboration—and is becoming the central point of contact for internal teams as well as external partners. Community spaces, flexible zones, and a design-oriented environment make the campus a place where brand management and customer experience are consistently reimagined. Digital elements such as a striking curved wall and large-scale screens also enable dynamic staging of content and a digital sales process.

House of Brands: 6 brands. 1 strategy. Clear positioning.

The S.OLIVER GROUP's House of Brands approach focuses on independent brands with clear positioning and signature styles – supported by a shared vision, high quality standards, and a strong infrastructure.
The campus now translates this strategy into a physical experience. All six brands of the Group are represented: s.Oliver, comma, QS, Liebeskind Berlin, Copenhagen Studios, and lala BERLIN.

State of the Art: AI Campaign Film

A new campaign film was also presented at the event, which was developed exclusively with artificial intelligence (AI) and positions the campus as a symbol of innovation, progress, and the future of brand staging.

A campus that connects

The campus is the result of close collaboration and partnership between numerous participants—from
the initial conceptual planning, design, and space development to operational implementation and
brand staging. The idea was initiated by owner and founder Bernd Freier, whose visionary outlook laid the foundation for the development. Two years ago, this approach was fleshed out and actively implemented about a year ago. Various experts and partners were involved in the further development process, including 4DMagic, Konhäuser, and Konzeptloft, as well as other specialist partners such as BECK-Elektrotechnik and Projektstore. Together, they created a campus that uniquely combines functional requirements, design quality, and brand identity.

With the new campus, the S.OLIVER GROUP is entering a new era of brand presentation: as a place that connects brands, people, and opportunities. In the coming months, the campus will gradually be filled with additional formats and activities to further intensify the exchange with partners and make brand worlds even more tangible.

Images

Images from the event and campus opening can be found here.