QS celebrates 30 years: A unique anniversary campaign as a network of communities

QS is celebrating its 30th anniversary with an extraordinary anniversary campaign that presents the brand as a vibrant network of different communities. An exclusive 30-piece collection designed by creators was developed for the anniversary - an authentic interplay of personalities who understand their community like no other.

With 15 creative collaborations and 30 unique looks, QS is making a strong statement about individuality, collaboration and connecting worlds. The campaign brings together prominent musicians, dancers, models and creators to create something unique together - driven by the idea of connecting different communities.

The list of contributors reflects the diversity of the campaign: partners include model Celine Bethmann, singer SVEA, creator Belina Bellwood, dance group BronxSistas, model Trixi Giese, influencer Debi Flügge, DJ Justin Prince and singers Luna Farina, Rola and Malou. Each participant not only contributed their own ideas, but also the wishes and style of the respective community.

"Our strength lies in the communities that accompany and inspire QS. Each contributor has helped to build bridges between these worlds with their own perspective - that's what makes the Pieces so unique", explains Benjamin Isenheim, Brand Director QS.

The campaign not only produces exceptional fashion, but also conveys a clear message: QS is a place where creativity, authenticity and community take centre stage. The entire content of the campaign was produced by the creators themselves - a reflection of their identity and a sign of the close collaboration that characterises QS. With over 13 million followers in the contributors' networks, the campaign achieves an impressive reach and strengthens the perception of QS as a mainstream community brand. It's not just about short-term visibility: QS has set itself the goal of expanding its relationships with contributors in the long term.

‘By engaging with our partners, we gain a deeper understanding of the diversity and needs of the communities.
communities. These long-term relationships are what characterise QS as a network of communities - and will continue to shape our strategy in the future’, says Benjamin Isenheim.

The 30th anniversary campaign shows how collaboration across traditional boundaries creates new synergies. QS is not only looking back on a successful past, but is also opening up to the prospects and potential of the future with courage and creativity - together with the communities that characterise the brand.

Experience the diversity and creativity of the QS community up close:
Exclusive insights into the collections and the stories behind the looks can be found on our social media channels (TikTok & Instagram) at Thisis.QS Become part of the community and celebrate with us!