s.Oliver is the brand for her, him and you. We stand for fashion that combines versatility and craftmanship. What drives us? A high demand for quality and the durability for our products as well as our social responsibility. We set a new and trendingsetting accents in the fashion world. Our designs appeal to discerning, self-confident and stylish people who go their own way.

And we are there - for their big and small moments.


The s.Oliver Red Label line offers everyone the freedom to be themselves - morning, noon or night.

The daily moments are our highlight. That's why the Red Label collection with its individual pieces is timelessly modern, casual and uncomplicated, with reliable fits, made of good, durable quality as well as attention to detail on the product and in the workmanship, and can be combined in many ways.

Wear all-time favourite pieces, feel good in them every day and radiate optimism. With s.Oliver Red Label.


s.Oliver Black Label is the fashionable upgrade for those special appearances and, depending on the wearing occasion "from desk to dinner". That's why the Black Label collection can be combined in so many ways - for dressing up or dressing down, timelessly modern, comfortable yet elegant, full of femininity in silhouettes and style, made from soft-flowing fabrics and premium materials.

Turning moments into occasions. And celebrate life. With s.Oliver Black Label.


s.Oliver Junior is the line for babies, kids, boys and girls. And for their little and big moments. A smile, some shining eyes - when Juniors wear something they like, their joy is immediately noticeable. The collection is made to feel good, comfortable and practical, with a twist in the design, easy to combine and with lots of cheerful colours and artwork that tell little stories. Whether for everyday wear or special occasions, with s.Oliver juniors have favourite pieces that they love to wear.